What is crowdfunding?

Crowdfunding is an alternative way of raising money for great ideas from the people around you

How Unido can help

What is crowdfunding?

Crowdfunding is a different way to raise money for good ideas. People are increasingly bypassing more traditional funding routes such as bank loans or grants and turning instead to the people around them and in their community to support their venture. It’s been around for centuries but the internet makes it possible to reach much bigger audiences than before.

Is it right for your idea?

In a word, yes. Unido projects come in all shapes and sizes. We’ve helped over 80,000 individuals, charities, businesses and community projects to raise over 70 million for great ideas like yours. That enables them to change lives and make an impact in their community, meaning we’re the number one rewards-based platform in the UK.

Why Unido?

Unido has created a unique funding model. We have a pot of more than 5 million of extra funding from the public and private sector for projects, depending on what you’re doing and where you’re doing it. And our crowdfunding experts are the best in the industry and are on hand to help you every step of the way.

How do I plan a Unido project?

Like most things in life, the more you put into your Unido project the more you’ll get out of it. Crowdfunding is no different and although it has its challenges, we’re here to help. You’ve done the hard bit by coming up with your idea, now you have to make sure you have everything lined up and ready to go before launching.

How do I create a project?

Creating a good Unido project does take time but our website is designed to make it as straightforward as possible. Check out what other successful projects did and aim to explain your idea in a structured, concise and engaging way. A simple video and some pictures will give it a really professional look.

How do I run a project?

Once you’ve made your plan and created your page, you need to think about how to promote it to your supporters. There are a number of ways to shout about what you’re doing from word of mouth to social media. Start with the people closest to you, and work your way out to your community and beyond. Be patient though because spamming simply won’t work.

Ready to get started?

1 - Planning your project

We will help you get everything in place for the best possible start.

The more you put into it, the more you’ll get out
Crowdfunding has its challenges, but you’ve done the hard bit by coming up with your idea! 

Now you need to start planning your project and as the project owner, it’s up to you to make sure you have everything lined up and ready to go before launching. But don’t worry, our team of crowdfunding experts are on hand to help with that. You can find lots of useful articles here. 

Momentum behind a new project should be starting to happen before it’s even launched, so be prepared to invest maybe double the duration of your campaign in the planning stage. There’s no denying that you will need to work hard to make it all happen.

Remember that research is key and find other projects that are crowdfunding for similar causes. You’ll soon start to understand and notice things that they did right and that apply that to your own project. It’s important to research both successful and failed projects, so you can learn from those mistakes.

And make sure you download our planning guide further down this page, produced by our crowdfunding experts to give you the best possible chance of success. So… Are you ready?

2 - Creating your project

Unleashing your creativity to share your idea and inspire supporters.

Make an instant connection with your supporters 
Now that you’re ready to start building your project page, it’s a great idea to look at some examples of other projects who have raised money with Unido. 

When visitors land on your project, you need to make a connection quickly and get them excited about your project. To do this well you’ll need to make sure your description is structured, concise and engaging.

Add some images and testimonials to give it a professional-looking finish.

You will probably already have a clear idea of your own project’s personality, core values and unique selling points. Think of words that you would use to describe your project.

Did you know that projects with a video are statistically more likely to succeed than those without? Stay ahead of the curve and create something bespoke for your Unido project. It doesn’t have to be professionally made – shooting it with your phone or camera is fine!

3 - Running your project

Our best advice on how to run your project and keep the wheels spinning.

Now let’s tell the world what you’re up to.

Now that your project page is looking good, you need to build a plan to connect with your crowd.  
Think about which communication tools are best for each group.

For example, who do you usually reach via email, who’s best to reach by phone, by Twitter or on Facebook? Add these notes to your network map (see our downloadable guides on this page for more on that).

When spreading the word about your Unido project, always start with the people closest to you, before engaging with others. 

This is because people who already know you are more likely to support your project than those who don’t. Similarly, people who are already aware of your business are also more likely to engage than those who are not. As your project starts gain momentum, it’ll begin to look more attractive to people outside of your own network. 

Be patient – get some pledges before posting publicly on social media. Remember that you need to win people over. Take the time to start conversations and engage with people personally. Spamming simply doesn’t work.

Find out more about launching your project here.  

Ready to get started?